We are living in an Information Age, in a world where technology is advancing faster each day and we are becoming more and more accustomed to having a wealth of information instantaneously available at the tap of a finger. As computers, tablet PCs, smartphones, smartwatches and even controversial new technologies such as Google Glass are becoming commonplace in the hands of the public, it is critical that businesses capitalise on the most versatile showroom available; the Internet.
Websites are nothing new, but accessing them has never been easier. Where people once picked up a Yellow Pages to find a business, they now turn to Google and other search engines. Businesses are no longer limited to their local area, 40% of the world’s population are now just a click away from your storefront, which needless to say drastically increases your potential customer pool by around 3.04 billion people (statistics courtesy of Internet Live Stats as of January 2015.)
Single-page websites are, as the name suggests, websites that exist on one page. This can be achieved by having a single long page with navigation between sections or by using tabs to separate the content. This type of website is easy to use and ideal if you can express your information concisely using short sections of text and images.
Multi-page websites are the traditional style of website where all of the content is divided between different pages that can be easily accessed with typical navigation. This type of website allows for more detailed content, as it can be broken up into sections and divided amongst individual pages, ideal for almost any purpose.
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